“La razón para incursionar en este nicho de mercado tiene que ver con la dificultad de conseguir carne de gallina en los supermercados, pues predomina la carne de pollo, lo que llevó a buscar la recuperación en el acceso a ese producto”, explicó el empresario Montoya.
El mismo directivo agregó que “contamos con 18 centros de distribución. Ya estamos llegando con Éxito y con Olímpica (cadenas minoristas de grandes superficies) con este producto, para recuperar esa tradición tan fuerte y tan grande para nosotros (consumo de gallina). Boyacá (centro), la Costa Atlántica y el Valle del Cauca, son mercados potenciales para este producto”.
Esta agroindustria es también innovadora en otro frente de negocios: desarrolló un sistema de seis biodigestores a partir de gallinaza, “primero en el mundo”, que les permitirá generar 100 por ciento de su consumo y vender excedentes de energía. Por el momento, funciona el primero de estos biodigestores, el cual produce 1.8 megavatios, “que cubre el 70 por ciento de nuestras demandas energéticas en el Valle”.
Alexander Barajas Maldonado es un periodista y escritor colombiano especializado en temas económicos, con énfasis en la producción avícola y nuevas tendencias de consumo. Puede escribirle por correo electrónico: olsoal08@gmail.com.
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