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Pollo y huevo en la publicidad: el caso de Bachoco - Watt Industria Avicola

Pollo y huevo en la publicidad: el caso de Bachoco

By Benjamín Ruiz|29 de abril de 2015

Una historia de éxito que ha llevado a esta empresa avícola mexicana a una de las mejores recordaciones de marca en el país.

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Parecería que las agencias dedicadas a la publicidad son un mundo aparte al del medio avícola. No obstante, en nuestros días es otro el panorama, sobre todo si pensamos en la diversificación de la industria avícola: pollo fresco, pollos en piezas, pollo con valor agregado, nuggets, hamburguesas, huevo blanco, huevo marrón o huevo líquido. Son muchos los productos y los gustos del consumidor.

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